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The Moroccan music scene has recently witnessed a significant development: the signing of rising Pop artist Ma3iz with Chabaka, an affiliate of Universal Music Group (UMG). This move is an accomplishment that reflects the increasing global interest from international entities in musical talent across the Middle East and North Africa (MENA) region.
This partnership is part of Universal Music’s strategy to strengthen its regional presence and expand its roster of artists. Through this collaboration, Ma3iz aims to leverage the global distribution and marketing power provided by Universal Music, ensuring his art reaches a much broader audience outside the Arab world.
The audience did not have to wait long to see the fruits of this partnership. Shortly after the signing, Ma3iz made a strong return to the music scene with the release of his single “S2al”. The song achieved immediate success, confirming Ma3iz’s ability to blend elements of Pop and Hip-Hop in a way that deeply resonates with the youth audience.
The logistical and marketing support provided by Chabaka, the Universal Music Group affiliate, is believed to have played a crucial role in pushing “S2al” to high levels of streaming and viewership. This success confirms that partnerships between local talents and global platforms are the key to widespread success and reach in the current digital age. This contract positions Ma3iz among the artists expected to have a promising future both regionally and internationally.
Written by: hamza
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