The Chinese Surge: How BYD is Upending the Moroccan Automotive Market

​The Moroccan automotive market is undergoing a radical transformation. The long-standing dominance of European brands is facing an unprecedented challenge from the East. Leading this significant “Chinese surge” is BYD, a brand that has swiftly managed to flip the competitive script and disrupt major traditional players in the Kingdom.

​Record Numbers in Record Time

​The rise of Chinese automakers is no longer a prediction; it is a reality confirmed by hard data. According to the latest figures from the Association of Vehicle Importers in Morocco (AIVAM), BYD achieved a remarkable breakthrough, with its market share jumping to 2.63% in July 2025.

​This accelerated success is underpinned by the exceptional performance of its local distributor, Auto Nejma, which recorded a staggering 70% surge in sales. This significant growth is credited to a strategic bet on new hybrid and electric models, which have successfully convinced Moroccan consumers seeking modern technology and energy efficiency.

​Morocco: A Battleground Between East and West

​BYD’s ambition is not limited to the Moroccan market; the brand is solidifying its presence as a leading competitor across the African continent, coinciding with the expansion of Chinese brands into South Africa, Benin, and beyond.

​This growing Chinese tide has forced European industry giants to react. In an attempt to counter this commercial offensive, major groups like Renault and Stellantis have been compelled to accelerate their defensive strategies by increasing investment in local production within Morocco, trying to protect their market share against this fierce new rival.